-
Ryan Beck
-
Stop Asking for Opinions, Start Observing Behavior: A Leader’s Guide to True User Research
Businesses spend millions asking customers for their opinions, but what people say and what they do are often completely different. This costly mistake is based on a flawed approach to research. This article explains why observing actual user behavior, not collecting opinions, is the only way to get to the ground truth and make decisions that drive real results.
