Dosher Physical Therapy, a PT healthcare provider in Easley, embarked on its marketing journey with BECK Digital four years ago. Dosher had previously limited their marketing efforts to local charitable events, so we wanted to show them what allotting time and effort towards online marketing could change the game for them. Our partnership has since evolved, significantly expanding their marketing scope and budget. This strategic collaboration has propelled Dosher Physical Therapy to new heights, markedly increasing their patient base to the point where therapists are booked solid.
BECK Digital’s involvement in Dosher Physical Therapy’s website development went beyond creating a fresh design, but focused on organizing critical patient care resources, forms, and portals. We built a robust content library with a new blog that incorporated newly incorporated SEO practices, all while catering to both current and potential patients. We worked to enhance the user experience and streamline patient access to essential healthcare information and services.
The primary challenge was creating a website that not only reflected Dosher Physical Therapy’s growing brand but also effectively engaged and informed potential patients. Navigating the integration with the internal software, WebPT, previously unfamiliar to us, posed a unique challenge in aligning the site’s functionality with the client’s advanced internal tools and processes.
To address these challenges, we developed a user-friendly website enriched with a content library and blog, optimized for SEO. We adapted to incorporate WebPT’s marketing tools, ensuring seamless functionality. This approach not only improved online visibility but also provided valuable insights, enhancing Dosher Physical Therapy’s patient engagement and business operations.
The BECK photo team did a comprehensive photo shoot, including headshots of the growing team and dynamic images of patient-therapist interactions. Our photography showcased various therapy techniques, bringing Dosher’s compassionate care and professional expertise to life on their digital platforms and across all other marketing efforts.
In our comprehensive digital strategy for Dosher Physical Therapy, BECK Digital introduced SEO for the first time, significantly enhancing their online presence. This initiative included completing a competitive analysis that outlined the best keyword practicies for different demographics of patients, crafting a keyword-optimized blog, launching targeted PPC ads, and deploying strategic social media marketing. These efforts synergistically drove traffic to their website, elevating Dosher Physical Therapy’s online visibility and effectively reaching a wider audience seeking physical therapy services.
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